What's STREAMING in Spanish?

Well, it's not Netflix, but something is STREAMING.

 
STREAMING refers to a transmission of information  in     the form of videos, images, listening tracks or plain text. 
 In meaning it is similar to Flowing since originally the   term referred to how current water moved from its source   to its final destination, hence the analogy that gave it a   new meaning.
 In Spanish the term would be TRANSMISIÓN, but for some reason many prefer and keep the English term and say Streaming. Quite often some of them even mispronounce the word and add an extra vowel before the initial S of the word which is the same vowel sound as in the word pen. 


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