What's BENCHMARKING in Spanish?

"This should be called Benchclicking and not BENCHMARKING."

BENCHMARKING is a strategy mostly used in business to evaluate the performance of a company by comparing it with how another company, usually a more successful one, is doing. This other company then becomes the standard to be surpassed. BENCHMARKING is not only used in business but pretty much in every field where some improvement is needed. As such, BENCHMARKING cannot be put into one word in Spanish and the closest term in meaning would be something like EVALUACION COMPARATIVA. Perhaps the lack of a better term would explain why several Spanish-speaking businesspeople are also using the word in English to refer to this procedure.

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