Men wear perfume in Ecuador

What is wrong with this statement? Nothing and  everything... Men (straight men) do not wear perfume, women do. It is a simple convention, one that exists in English and not in Spanish (not Ecuadorian Spanish at least) which dictates that men wear Eau de Cologne, or cologne for short, while it is women the ones who wear perfume. 
I remember that not so long ago it was not like that and in Ecuador men used to wear cologne and women would wear perfume, just as the conventions dictate in English. Something at some point changed that custom, and the problem is that change occurred only in Ecuador while in English that situation remained  unaffected.  Then again Ecuadorian men might not be so wrong since colognes are usually described as being some kind of perfume.







                   

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